The word einfach is the German equivalent to simple. It is often used to describe tasks that require little to no effort, or objects lacking complexity. "Einfach.", on the other hand, is more than a word; it's a lifestyle. Living Einfach. means to remain true to yourself. That is when life is simplest. Our merchandise serves as a reminder to trust your gut and be you even when life gets messy.
While "Einfach." will forever be connected with its translation, its definition has much more depth. "Einfach." was created for those who want to be different, those who want to start their own thing. "Einfach." is the reminder to those people to simply be themselves and go blaze their own path, to live "Einfach."