It all started with some high schoolers sitting around a kitchen.

Each of them looking for a new way to stand out from the

crowd. What they didn't know in that moment, was the trend they were about to set. One hoodie turned into five, and soon

enough a small collection of clothing turned into an online

brand with a community of trendsetters worldwide. Our

story goes to show that all you need to do to reach your

aims is take the first step. EINFACH. wants to be a part

of that journey for each member of its ever-growing

community.